iPhone 6s Smart Battery Case - Image Credit Apple
Apple may be largely known for innovation and creating extremely appealing consumer electronics, but the company may have just lost its Midas touch.
On Tuesday, Apple released its first battery case for the iPhone, which it calls the iPhone 6s Smart Battery Case. After thoroughly researching the case, I am still yet to find how it is any smarter than other iPhone battery cases, especially the very popular Mophie ones. Maybe it's because the ‘Smart’ case has a bulge in it big enough to fit a small brain.
Apple’s description of the battery case is even more strange. Apple states here on the product's store page:
With the Smart Battery Case on, the intelligent battery status is displayed on the iPhone Lock screen and in Notification Center, so you know exactly how much charge you have left.
It appears Apple just can’t get over how much of a genius the case is, due to the fact that it even calls the battery status “intelligent.” This makes me wonder how battery status, something as simple as the percentage of the battery’s capacity that is charged, could possibly be “intelligent.” It’s just a number Apple, no need to oversell it.
Apple also says in its description of their Smart Battery Case that you may pick “from two complementary colors.” Yes, the case is available in two colors: charcoal grey and white, but why would the colors not be free? Has Apple created a method of creating products that are colorless, so that it may charge more for products infused with color? I think not.
Even with the free colors that Apple kindly provides with the case, it still has a very steep price of $99. Its very difficult to pay this much money when you can purchase the Mophie juice pack reserve, a $59.95 battery case that is compatible with the same phones (the iPhone 6 and 6s), for nearly half the price. Or if you’re willing to buy a battery case around the price of $100, why not splurge and spend the extra $30 or so to buy the Mophie juice pack H2PRO ($129.95), which is waterproof?
Hopefully Apple steps up its product design before the next iPhone comes out, or next year we may see a transparent iPhone 7 with a built-in camel hump that can display “intelligent battery status.” If you have some extra money that you don’t know what to do with, you may choose to get a more expensive version of this hypothetical iPhone 7 that includes coloring. Or, maybe Apple would be generous enough to give its customers a choice of free colors like it does now. Let’s just hope that we don’t see more Apple products like the iPhone 6s Smart Battery Case.