With CES 2016 now officially underway, it’s finally that time of year again where we get to see a myriad of innovative new devices being unveiled at the annual consumer electronics show in Las Vegas. Although Apple doesn’t go to CES, it sure does leave its mark on it. For instance, Griffin, a popular maker of accessories for iPhones, iPads, and other consumer electronics, revealed its newest creation for the Apple Watch at CES this year: a battery made exclusively for the device.
The battery, dubbed the Travel Power Bank, will sell for $69.99 in the second quarter of 2016. According to Griffin’s press release, the battery can store 800mAh (milliamp hours) on a full charge, which Griffin says is enough to charge an Apple Watch four times.
The Travel Power Bank isn’t too bad to look at either, it’s actually quite stylish. It’s design is very simple: a power button and micro-USB port (for charging the battery) at one end of the device and a keychain loop at the other.
However, the one issue I can’t help but notice with Griffin’s Apple Watch battery is the price. Honestly, you could just buy a Mophie power reserve 1X for $34.95, which is about half of Griffin’s product’s price. Not only does the power reserve 1X work with the Apple Watch since it has a USB port, but it also has a greater capacity of 2,600mAh, which is 3.25 times the capacity of the Travel Power Bank. It’s also small enough to sort of fit on a keychain, although it lacks an actual loop to be attached to a keychain. So, the question I’ve got to ask is, why should I, the consumer, want to pay so much for Griffin’s Travel Power Bank? I mean, come on, what makes Griffin’s Apple Watch battery so special?